Creative Lead Proposal Jordan Toia  ·  April 2026

01 / Current Situation

All the raw material.
My direction.

✓ What Saint currently has

  • Accumulated stock footage from freelancers
  • One in-house editor — approx. 20 hrs/week
  • External Brisbane / Sydney team for basic edits
  • Existing accounts across social platforms

× What Saint currently lacks

  • A dedicated shooter / director of original content
  • Planned, produced campaigns built from scratch
  • Unified creative direction across both brands
  • Consistent, strategic posting and platform growth

02 / Brand Strategy

Two audiences.
Two approaches.

Motorcycle Apparel

Saint Clothing

Late 20s–60s  ·  Safety-focused riders

  • Original campaign shoots — real people, real environments
  • Testimonial series: riders sharing protection stories
  • Quality-of-life documentary-style content
  • Long-form YouTube storytelling for niche discoverability

Activewear

Saint Layers

Broader demographic  ·  Growth-stage brand

  • User-generated content strategy and facilitation
  • Influencer identification and partnership management
  • AI-assisted content for volume posting between shoots
  • Platform-native short-form: Reels, TikTok, Shorts

03 / Proposed Structure

32 Hours.
4 Days.

Day 01

Planning &
Ideation

  • Content calendar and brief prep
  • Concept development for both brands
  • Coordinate with editor on asset list
  • Influencer / UGC outreach
  • Platform analytics review
WFH if acceptable

Day 02

Stock &
Accounts

  • Review and organise existing footage library
  • Brief external edit team (Bris / Syd)
  • Manage posting schedule and captions
  • Engage comments and community
  • Asset tagging and archive
In-house

Day 03

Edit & AI
Production

  • Lead edit of priority content pieces
  • Collaborate with in-house editor
  • AI-assisted visual production (Kling, tools)
  • Photorealistic gap-fill content for posting
  • QC all outgoing assets
In-house

Day 04

Shoot
Day

  • On-location or studio production
  • Direct and cinematograph original content
  • Capture campaign, testimonial or lifestyle material
  • Selects review and rough cut handoff
  • Debrief and next shoot brief
On location

04 / Strategic Case

YouTube
is the
territory
no one
has claimed.

Motorcycle safety is a niche with a passionate, loyal audience — and no brand owns it on YouTube yet.

  • Motorcycle safety apparel is a defined niche with an active, loyal audience
  • No major moto-apparel brand currently owns this space on YouTube
  • Long-form content builds trust and drives considered purchase decisions
  • Evergreen videos generate organic reach with zero ongoing spend
  • Content repurposes across Instagram, TikTok, and Reels
  • Positions Saint as an authority — not just a product, but a community

Work
References

05 / Past Work

01
Audience Engagement Concept
instagram.com  /  @stylemagazines
02
Audience Engagement Concept
instagram.com  /  @stylemagazines
03
Audience Engagement Concept
instagram.com  /  @stylemagazines
04
Fashion Campaign — Past Work
vimeo.com
05
Portfolio & Showreel
jordantoia.com

Proposed Engagement

32 Hours
/ Week

4 days  ·  3 days in-house  ·  1 day WFH (Day 01 — Planning)
Flexible to business schedule and shoot requirements

Per week inc. super $1,500 / wk
Per week inc. tax & super ~ $1,198 / wk
Hourly  ($1,500 ÷ 32 hrs) $46.88 / hr

Jordan
Toia

Director · Cinematographer · Editor

jordantoia.com ↗
0448 174 270
Saint Creative Lead Proposal · April 2026 Saint Prepared for Aiden · CEO, Saint
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