Jordan Toia

Creative Lead Proposal April 2026

Introduction

Jordan Toia — What I Can Do For You

All the raw material.
My direction.

What Sa1nt currently has

  • Accumulated stock footage from freelancers
  • One in-house editor — approx. 20 hrs/week
  • External team for basic edits and posting
  • Existing accounts across social platforms

×What Sa1nt can benefit with

  • A dedicated shooter / director of original content
  • Planned, produced campaigns built from scratch
  • Unified creative direction across both brands
  • Consistent, strategic posting and platform growth

Two audiences.
Two approaches.

Motorcycle Apparel

Sa1nt Clothing

Late 20s–60s  ·  Safety-focused riders

  • Original campaign shoots — real people, real environments
  • Testimonial series: riders sharing protection stories
  • Quality-of-life documentary-style content
  • Long-form YouTube storytelling for niche discoverability

Activewear

Sa1nt Layers

Broader demographic  ·  Growth-stage brand

  • User-generated content strategy and facilitation
  • Influencer identification and partnership management
  • AI-assisted content for volume posting between shoots
  • Platform-native short-form: Reels, TikTok, Shorts
  • Product campaign cut down to high volume posting

Recognisable
in 0.3 seconds.

The algorithm puts you in front of strangers. Brand structure makes them stop.

Sa1nt — Content Mock-ups

@pitch.sa1nt — Sa1nt content mock-ups on Instagram
@pitch.sa1nt ↗

Real first.
AI amplifies.

The lens doesn't lie — and neither does the brand.

What AI can't fake

Wide shots, environmental context, authentic human movement in space — audiences feel artificiality immediately even if they can't name it. AI at distance breaks trust. For a brand built on real protection for real riders, that's not a risk worth taking.

How we actually use it

Shoot wide and fast on location — real model, real product, real environment. AI fills the production gaps: close-up detail shots, product texture, missing cutaways, the polish between frames. The finished edit looks like a full high-budget production. Nobody can tell where the shoot ended and the tool began.

Sa1nt is a real brand.
The AI knows its place.

The goal is never AI content. The goal is content nobody questions. We use AI the same way a colour grade or a sound mix gets used — invisibly, in service of the real thing. The Sa1nt community follows because it's real. We keep it that way.

Three options.
One direction.

Flexible entry
2 Days
16 hrs / week

Shoot Day + one in-house production day. Focused output — ideal as a trial engagement or part-time arrangement to get product into market fast.

Full-time
5 Days
40 hrs / week

All four days above plus a fifth day: Review & Strategy — performance reporting, campaign debriefs, forward planning, and stakeholder alignment.

Day 01

Planning &
Ideation

  • Content calendar and brief prep
  • Concept development for both brands
  • Review and approve ongoing edits
  • Influencer / UGC outreach
  • Platform analytics review
In-house

Day 02

Stock &
Accounts

  • Review and organise existing footage library
  • Edit feedback and direction session
  • Manage posting schedule and captions
  • Engage comments and community
  • Asset tagging and archive
In-house

Day 03

Edit & AI
Production

  • Lead edit of priority content pieces
  • Collaborate with in-house editor
  • AI-assisted visual production (Kling, tools)
  • Photorealistic gap-fill content for posting
  • QC all outgoing assets
In-house

Day 04

Shoot
Day

  • On-location or studio production
  • Direct and cinematograph original content
  • Capture campaign, testimonial or lifestyle material
  • Selects review and rough cut edit handoff
  • Debrief and next shoot brief
On location

Moto Genre — YouTube RPM

$0 $0 per 1,000 views

One of YouTube's highest-paying niches. No safety apparel brand is collecting.

YouTube
is the
territory
no one
has claimed.

Monetizing evergreen content on the topic, only compounds.

  • Motorcycle safety apparel is a defined niche with an active, loyal audience
  • No major moto-apparel brand currently owns this space on YouTube
  • Long-form content builds trust and drives considered purchase decisions
  • Evergreen videos generate organic reach with zero ongoing spend
  • Content repurposes across Instagram, TikTok, and Reels
  • Positions Sa1nt as an authority — not just a product, but a community

The moto niche pays. No safety apparel brand is collecting.

Channel Subscribers Est. Monthly Revenue
FortNine 2.3M $9,200 – $18,400
RevZilla 1.5M $6,000 – $12,000
Yammie Noob 1.34M $5,360 – $10,720
ChaseonTwoWheels 1.2M $4,800 – $9,600
Max Wrist 1.1M $4,400 – $8,800
MCN 300K $1,200 – $2,400
Sa1nt — Projection 50K → 500K subs 50K → 500K $200–$400/mo → $2,000–$4,000/mo

Evergreen. Compounding. Zero ongoing ad spend.
Sa1nt enters this space with a product story nobody else can tell — and zero competition at the top.

Some past
content ideas.

01
Audience Engagement Concept
instagram.com  /  @stylemagazines
02
Audience Engagement Concept
instagram.com  /  @stylemagazines
03
Audience Engagement Concept
instagram.com  /  @stylemagazines
04
Bike TVC  — Past Work
vimeo.com
05
Fashion Campaign — Past Work
vimeo.com
06
Portfolio & Showreel
jordantoia.com

Proposed Engagement

Flexible on
any day.

Three structured options — start where it makes sense, scale when it does. All in-house or on location. Flexible to business schedule and shoot requirements.

2 Days
16 hrs / week
$750 / wk inc. super
~$598 / wk after tax
$46.88 / hr
4 Days
32 hrs / week
$1,500 / wk inc. super
~$1,198 / wk after tax
$46.88 / hr
5 Days
40 hrs / week
$1,875 / wk inc. super
~$1,498 / wk after tax
$46.88 / hr

Jordan
Toia

Director · Cinematographer · Editor

jordantoia.com ↗
0448 174 270
Sa1nt Creative Lead Proposal · April 2026 Sa1nt Prepared for Aiden · CEO, Sa1nt
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